Melvin Feller MA Looks at Strategic Internet Marketing

Melvin Feller MA Looks at Strategic Internet Marketing

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skill set for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, Real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller maintains an office in Texas. Melvin Feller is currently pursuing another graduate degree as an MBA.

Strategic Internet Marketing by Melvin Feller

Let us assume that you see a message on a home page: “Our strategic Internet marketing services are designed to help you leverage your resources in a way that maximizes your response while ensuring optimum performance at all times.” [Usually supported by a stock photo of chess pieces on a board]
Jargon-free translation: “Our Internet marketing services are designed to work.”

If you have been operating a business website for any length of time, you have probably encountered an example of jargon-infused puffery like the one I have translated above. Perhaps it came to you in a spam email from some company that claimed to take your online success “into the stratosphere.” On the other hand, perhaps you read it on the home page of a web-marketing firm, right above the ubiquitous stock photo of chess pieces on a chessboard.

Nevertheless, what is “strategic” Internet marketing anyway? If you ask me, it is one word too many, because the first word is a given and therefore completely unnecessary. Strategic marketing is the only kind worth pursuing, online or offline. It is common sense. It is a no-brainer. It means, basically, that you have some goal behind your marketing program — a strategy of some kind.
So in essence, a company that uses the “strategic” adjective to describe their services is simply trying to impress you with big words. After all, if you have no strategy behind your marketing program, then you have no objectives either. In addition, if you lack a clear objective, you have no way to measure success.

Strategic Internet Marketing by Melvin Feller

So let us strike the word “strategic” from the record, and replace it with the word “successful.” No we have something worth pursuing — successful Internet marketing. Who cares about chess pieces? You want results, right? Right!


The Five Parts of Internet Marketing Success
So let us put the jargon aside and speak frankly for a moment. Here are the five things you need to ensure your success in the online arena:


Your Product or Service — we should get this straight before we go any further. A bad product with effective marketing is still a bad product. Therefore, the first step to online business success is to have a product or service that is worth talking about in the first place. If what you have to offer is no different than what your competitors are offering, then your Internet marketing program has already failed. Back to the drawing board!


Your Intended Audience — Quick, tell me five things about your intended audience (the people to who your are marketing your product or service). In other words, five characteristics that define your prospective customers. Are you stuck? Cannot pass item #1? Then you have not done the proper homework to make your online marketing successful. Regardless of all the shiny new technologies the Web has brought, people still need solutions to their problems. How can you address these problems if you do not know your audience?


Your Online Messaging — Flashy websites and animated “greeters” will not motivate people to act. On the Web, people respond to clearly explained benefits and helpful instructions, not glitz and jargon. At some point you will have to tell your audience, in plain English, why they need your product or service. You also have to explain how it is different or (ideally) better than similar products on the market. Does your website currently do this? If you have trouble explaining these things, see item #1 above.

Strategic Internet Marketing by Melvin Feller

Your Observation and Tracking — One of the best things about marketing online is the fact that you can get nearly instant feedback. For example, let us say I get 1,000 visitors per day to my website’s home page. I have a call to action on the home page that is intended to generate inquiries from visitors. I can swap out the home page message for an alternative version, and within a day or two, I will know which one works better. Of course, before you can track results, you need some form of analytics in place to tell you everything about your website traffic, marketing results, etc.


Your Eternal Vigilance — Success comes from trying things, learning from your mistakes, and adjusting your approach. This is true of sports, the arts, and — yes — Internet marketing as well. To get the best possible results, you must constantly try new things, test one approach against another, and analyze your results to learn from them. Moreover, do not ever listen to somebody who says, “Oh that technique didn’t work for me, so it won’t work for you either.” There is actual experience, and there is hearsay … only the former will reveal the truth.

Melvin Feller MA Business Consultant, Business Owner, Entrepreneur, Melvin Feller Ministries and MBA Graduate Student Candidate

Melvin Feller MA is in Texas and in Oklahoma. Melvin Feller founded Melvin Feller Business Group and Melvin Feller Ministries in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.