Getting the biggest bang for Your Buck as Discussed by Melvin Feller MA, MBA
Melvin Feller MA,MBA and Marketing According to Melvin Feller, MBA and business owner as well as an online educator, marketing is an ever-changing, sometimes elusive activity. Even the marketing experts are continually tweaking their strategies in order to remain focused on attracting the customers they want. So, what should typical small business owners do, whose expertise is in delivering the product or service they started the business for? First, understand that marketing is simply the message you send out to connect with people who want what you sell. Communicating this message is actually easier than creating the message itself. And herein lies the problem. Most business owners focus exclusively on the type of transmission vehicle that carries the message instead of crafting a compelling message that entices their customers to want to do business with them. When this happens, most marketing programs are equally as effective and tend to deliver the same ...