Understanding Clients and Their Needs By Melvin Feller MA
According to Melvin Feller, CEO of Melvin Feller Business Group and online and educational educator, regardless of the marketing program you use (newspaper ads, phone book, flyers, coupons, website, Facebook, Instagram or others, these vehicles succeed or fail on the strength and clarity of your marketing message. Melvin Feller goes on to point out and explain why is your message so important? It tells people why you do what you do and why you are different than their other choices. It also focuses on the customer’s benefits by conveying the true value of what they want. Melvin Feller has followed the same process for over 30 years in his various business pursuits. This is his recommendation for you to follow. He goes on to recommend a test that you can do on your own. Think of something you really want as opposed to something you need. So, how do you decide who to buy from? Customer Value is the level of satisfaction of your customer towards your business. The ...