Melvin Feller owns and is the founder/CEO of Melvin Feller Business group. He operates in Dallas Texas. A former sailor and proud supporter of our vets, Melvin now concentrates on business and his love of seeing people become successful in all areas of life. He is an avid Christian and knows all things are possible in Christ! He has been a domestic violence survivor in his marriage and divorce to Tina and more importantly a cancer survivor.
Melvin Feller MA Explains How to get Customers to Return More Often
Get link
Facebook
X
Pinterest
Email
Other Apps
Melvin Feller MA Explains How to get Customers to Return More Often
According
to Melvin Feller, all of your heavy marketing costs are incurred on the
front end of your marketing program, and since that is the case, you
now can begin reaping the real profits by getting your customer to come
back and buy more! Get Customers to Return More Often by Melvin Feller MA
One
of the biggest marketing mistakes businesses commit is the failure to
capture the names and addresses of everyone that comes into their
business regardless of whether they make a purchase or not.
It
boggles Melvin Feller’s mind when he talks to these business and hears
how many businesses fail to do this. Melvin Feller concludes they will
spend thousands of dollars on advertising to bring new customers into
their business and then they do not even bother to capture their name or
address.
You
must understand these names are pure gold. They have paid for them, and
they have paid a lot… doesn’t it make sense to capture them?
Even
if these customers did not buy anything from you these businesses, the
fact that those customers came into the business or practice, or
responded to an ad, means they are at least interested in a product or
service. They have qualified themselves as a prospect. Businesses do not
want to let them escape, and force yourself to spend a bundle to bring
them back, when a letter with a postage stamp can get the job done far
more efficiently.
Therefore, the absolute crucial, never fail, must do, number one strategy for increasing frequency of purchase is… Get Customers to Return More Often by Melvin Feller MA Capture the Name and Address of Every Customer, Client, Patient, or Prospect that Graces Your Enterprise in Any Way!
Of
course capturing the data is the first step, and then you actually have
to figure out what you want to say to them to bring them back!
Once again, one of the best ways to get your customers to come back more often is to…
Ask them to!
In addition, when you do, give them a reason to come back. This can take many forms.
The obvious is the sale but why not be a little more creative than that.
You can hold a special event.
A
woman with a women’s apparel store sent out invitations for a special
private showing to her best customers, every time her new seasonal
inventory came in. She did not mark the items down; actually, they were
listed at full retail.
This
event was held after hours as a “closed door” affair with light
refreshments. The purpose was to simply give the best customers first
crack at the new items. This way the best customers get the size, style
and selection they want before anyone else.
This type of event left the customers feeling special and it built a long-term relationship with them. Get Customers to Return More Often by Melvin Feller MA Make Doing Business With You Fun!
If
you do not have a natural reason to hold an event or give customers a
reason to come back again, invent one. I love the story of a music store
that has a special event every day of the week. They have shave your
head day, perform like a maniac day, military day, dress like a farm
animal day, swim suit day, crawl on your knees day, karaoke day, yes
they even had a dress nude day, (this is an Australian business, don’t
try this at home!)Etc… Any way you get the point.
These
folks probably go overboard on the idea, but what if you did something
like this once a week or once a month If you are consistent with it, you
will gain a loyal following coming back every time. Get Customers to Return More Often by Melvin Feller MA Make Your Customers Feel Special!
One
Realtor has two events a year. One is for the community; the other is
for her clients. This year she took 150 clients to a nearby gambling
resort. She fed them a prime rib dinner and turned them lose to have
fun. These clients continue to give her referrals every year. Moreover,
she asks them for those referrals, too.
Take Advantage of Back-end Offers!
What
can you sell your customers on the back-end? Once they have purchased
from you, the opportunity to sell them something else goes up
dramatically because you have broken through the barrier of sales
resistance. Your customers trust you. They are receptive to your offers
to add more value, more protection, more benefit to their lives. Your
current customers are prime prospects for additional products or
services. Get Customers to Return More Often by Melvin Feller MA
Using
the furniture example, suppose you located a discontinued line of new
oak bar stools for 25 cents on the dollar. You could send out a letter
to all of your customers and let them in on this incredible deal. Talk
about adding value to their lives! They will love you for it. In
addition, once they are back in the store, you can continue to up-sell
them. You might be able to unload your entire supply of those bar stools
to your existing customers, and you would do it far less expensively
than if you had to advertise those stools in the newspaper or in the
broadcast media.
Another back end opportunity is…
Hosting Other Peoples’ Products!
What other products or services do your customers buy before or after the sale you make to them?
If
you owned a furniture store, you could work a deal with a company that
cleaned furniture or carpets. Just send out a letter to your customers
telling them you have located this business with a great service and
arranged a special deal just for them. Then you would make sure the
carpet cleaner cut you in on a piece of the action.
One
client, Dave owns an employee leasing company. He writes the checks for
a couple of hundred employees every week. Does this give you any ideas?
If Mother’s Day was right around the corner, for example, it would be a
good idea for Dave to contact a florist and make arrangements to offer a
special deal to his employee’s and cut himself in on the deal.
What
else would employees need? Well, if it is tax season, how about a tax
preparation service?
Restaurants are always looking for new customers,
and it is certain employees eat. Maybe dentists or orthodontists. Car
dealers, appliances, electronics… it really is endless! Get Customers to Return More Often by Melvin Feller MA
Dave
could set up deals with dozens of businesses and offer their products
to his employees… and may actually make more money on the back end from
products and services totally unrelated to his business, than he does
from his core business!
In
fact, if he institutionalized this process at the highest level, he
could even provide the low-margin payroll services FREE, and make all of
his money on the back end. WOW! A wild concept, and what an incredible
Unique Purchase Appeal!
What other products or services are your customers going to buy, whether you help them out or not?
Frequency of purchase idea… Get Customers to Return More Often by Melvin Feller MA Programming Your Clients for Repeat Usage!
For
example, a window washer who sold a service contract guaranteed himself
repeat business. The carpet cleaner could do the same thing, as well as
the tree trimmer. Dozens of businesses can and should adapt this idea.
You
could use price inducements to encourage repeat business. The frequent
flyer programs the airlines offer are in this category. You could offer a
frequent purchase program for your customers, and here are few
examples. Get Customers to Return More Often by Melvin Feller MA
Ten
oil changes earns a free one. A Diner’s Club card earns points that are
good for free merchandise or a discount. The Discover Card gives back
1% of the purchase. At one local supermarket, they give a voucher with
every gallon of milk bought. When 12 of these vouchers are collected,
they can be traded in for a free gallon. All of these programs are
designed to get customers to come back more often.
What will you do to induce your customers to come back more often, and buy more when they come?
Please
do not delay. Every day without these marketing blocks in your “Power
mind of Profits” represents lost sales, profits, service to your
customers, clients, or patients… and a loss of quality of life for you.
May you use these blocks to succeed in every way you dream possible.
GROWING YOUR BUSINESS ASSIGNMENT
Choose
a new method for increasing the frequency with which your clients buy
from you. Initiate a test of this method within 30 days. When the
program works, systematize it and do select another frequency of
purchase strategy to test. Get Customers to Return More Often by Melvin Feller MATherefore, the bottom line is to try each of these action items and see what works the best for you!
Stay in touch. Assume they will not remember you. Keep the experience fresh and relevant. Surprise them. Collaborate. Have the right people on the front-line. Make it easy for customers to reach you. Listen. Show your appreciation. Melvin Feller MA Business Consultant, Business Owner, Entrepreneur and MBAMelvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk.
Melvin Feller has been there and done that and more importantly, Melvin
Feller knows how to transfer the skill set for success. This is main
reason that he has been the sought after coach to hundreds of small
business owners, entrepreneurs, Realtors, real estate investors and
service professional internationally. Melvin
Feller’s main talent is to show you how the step by step process to
build and enjoy a successful 6-figure plus business while having a
balanced life. Melvin Feller maintains offices in Texas and Oklahoma.
Melvin Feller MA is in Texas and in Oklahoma.
Melvin Feller founded Melvin Feller Business Group in the 1970s to help
individuals and organizations achieve their specific Victory. Victory
as defined by the individual or organization are achieving strategic
objectives, exceeding goals, getting results or desired outcomes. He has
extensive experience assisting businesses achieve top and bottom line
results. He has broad practical experience creating WINNERS in many
organizations and industries. He has hands-on experience in executive
leadership, operations, logistics, sales, program management,
organizational development, training, and customer service. He has
coached teams to achieve results in strategic planning, business
development, organizational design, sales, and customer response and
business process improvement. He has prepared and presented many
workshops nationally and internationally.
According to Melvin Feller MA buying foreclosures is not as easy as most people think, and there is absolutely no one better way” to buy foreclosures. Melvin Feller is President of Melvin Feller Business Group in Oklahoma and Texas and a thirty-year veteran investing in foreclosure properties. He loves Texas Real Estate and Thinks Texas is must have part of any one’s wealth strategy! He has spent his entire professional life in business and real estate. The key to any “profitab l e purchase” is find a truly motivated seller. Someone who wants cash more than they want to keep their house or someone who wants to sell you their home more than you want to buy it. Once you have a motivated seller, you are more than half way to your goal of buying a house below market value. So, I’ll illustrate three ways to buy foreclosures. Which of these is the best? Well, again, it’s up to you to decide. I’ll just lay the basic foundation and then you can determine which option is the best...
Melvin Feller Shows Ways to Build Your Social Network. Melvin Feller is the managing partner and Founder of Melvin Feller Business Group. Founded over 30 years ago, it started as small business development group but has now expanded to a worldwide organization. They develop and do grant writing, business plans and start up business design from the ground up. They are especially involved in minority and veteran businesses and endeavors. They also offer life coaching. Melvin Feller Business Group currently has offices in Dallas and Oklahoma City. Melvin Feller is also an adjunct instructor on a plethora of subjects. One of Mel v in Feller’s favorite motto is: “I will always try my best at what I do. I am not perfect and I have made mistakes. I will always own my mistakes and not pass the buck. However, I refuse to be defined by last mistake. Life is to short not to stand back up and damn the torpedoes and learn from those mistakes.” This was instilled in my Navy Reserv...
Melvin Feller is an experienced entrepreneur and former executive, so he speaks from experience, as well as years of his own personal and professional development. Melvin Feller is also an online Business educator who loves to teach all aspects of business. Melvin Feller’s clients hire him for his depth of business knowledge to motivate, educate and inspire aspiring and current executive leaders to achieve a higher level of success, professionally and personally. Melvin Feller aligns leaders to the vision and future of the organization, supports them in the execution of key strategies and tactics to move initiatives forward and helps them build capabilities to transform culture. Melvin Feller deals with a lot of clients that are dealing with clutter. Therefore, they know that the clutter is an issue in their production and business. Now you might be asking, what is clutter and why should I care about it? Clutter is essentially anything you don't need, don...
Comments
Post a Comment