Melvin Feller MA Discusses Your Business Evolution

Melvin Feller MA Discusses Your Business Evolution

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skill set for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, Real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller maintains offices in Texas and Oklahoma.

Your Business Evolution by Melvin Feller MA

Already this week I have had two conversations with entrepreneurs about marketing/public relations and I had to spend way too long figuring out who their market is. They are wonderfully bright and intelligent business people, but they were sadly inarticulate when it came to defining their marketplace and the needs of their prospects.
Moreover, they are not alone.

 In my experience, the evolution of a business goes like this: it starts with a specific product or service and a small group of clients, many of them previously known to the business owner and motivated to work with him or her.

 Over time, the product develops and evolves, and new customers climb aboard — friends and acquaintances of the owners and their staff, local purchasers, and others who intuitively understand the product or service. This process can take years, and the company can be reasonably successful.

Your Business Evolution by Melvin Feller MA

However, there comes a time when companies need more. In addition, they suddenly discover that they do not know who their customer is. They do not have a marketing strategy, or even a plan, and they do not really understand their value proposition beyond the sale pitch they may personally make every day. In other words, there has been no separation of the owner from the business — and no articulation of the company’s value-add, its benefit statements or its marketing vision.

Yes, marketing or communication consultants can help. But before you seek them out, make the most of your time together by thinking through questions such as these:

 * Who is/are my target market(s)?
 * Is this really the best and most valuable market I could be appealing to?
 * What is my plan for reaching my target market(s)?

Your Business Evolution by Melvin Feller MA

* What is the value of a new customer? How much can I afford to (or do I want to) spend on marketing?
 * What do clients and prospects want from me? What problems does my company solve?
 * What do existing clients say about my company, product or service? Do I have testimonials in their words that help me understand what my product/solution means to them?
 * If not, can I ask them for testimonials, and learn from those?
 * Have I surveyed my customers to find out what they like about us, what they do not like, and how we can serve them better?
 * What media do my prospects read/watch/consume? How do they like to be contacted?

 Knowing all this in advance will not only save you time (and money) in developing your marketing messages and plans. It will also give you a big advantage over most of your competitors.

Melvin Feller MA Business Consultant, Business Owner, Entrepreneur and MBA Graduate Student Candidate

Melvin Feller MA is in Texas and in Oklahoma. Melvin Feller founded Melvin Feller Business Group in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.