Finding Value in Your Company by Melvin Feller

Finding Value in Your Company by Melvin Feller

Melvin Feller has always taught and believed that once your company understands the need for taking value to market and not just products and services, it is necessary to assess and determine these values or what we will call today: core values.

Finding Value in Your Company by Melvin Feller MA

Melvin Feller believes that Core values are just one-step in determining the VALUE overall of your company to your customer. A core value system is not much like a core belief system for a person or organization.

Several ‘behind the scene’ core values must first be determined. Some of them are essential, such as
quality assurance, customer service practices, internal relations between staff, commitments to customers, and so on.

Let us take a few questions that can assist you in determining the core values of your organization. Once this is completed you be more on your way to creating a smarter marketing approach to your customer base or target market.

Finding Value in Your Company by Melvin Feller MA

First, let us begin by asking what are the top 10 things you really want people to say about your company? When you can answer this, you can begin molding your core beliefs accordingly. This question can also be broken down into smaller, more direct categories:

What do you want people to say about:

Your product and service

The care of your customers

How you handle complaints

Your management style

The attitude of your staff

Once you have answered this, you can begin to formulate the values and then the next step would be to evaluate your current system or the lack thereof.

Finding Value in Your Company by Melvin Feller MA

Getting the message to your clientele is every business’ core need. Honestly, your customers need to know that you exist and need to know that they need your product or service. It’s been interesting over the past 12 years as a marketing consultant to see how many businesses would call me and then ask me the same question, “What can you do to get me more business?”.
It is an honest question with an honest answer. “It’s not me that you’re selling.” The bottom line of any organization’s message is the message itself. It is not a new gimmick or a creative ad campaign that is going to herd the customers in, but the message that any marketing medium carries with it.

The question that you should ask as a business owner should be, “What am I doing, what am I providing, what am I selling that my customers find valuable?” Value is a basic need for any business. Conveying a message of value to your customers and potential customers is more than just bolstering about how great your product is, but more of how great the customer is and how great they could be with your product or service.

Finding value is something every company needs in order to truly have a marketing strategy that sticks. Once you assess this effectively, everything you do in the line of marketing will fall in line with this value system. It is like having a purpose behind your company. Nothing is more defeating than throwing money into a marketing campaign to discover it did not work.

Melvin Feller MA Business Consultant, Business Owner, Entrepreneur and MBA

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skill set for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller maintains offices in Texas and Oklahoma.
Melvin Feller MA is in Texas and in Oklahoma. Melvin Feller founded Melvin Feller Business Group in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.