Melvin Feller MA Discusses the Effective Ways to Present Your Business Message

Melvin Feller MA Discusses the Effective Ways to Present Your Business Message

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skill set for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, Real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller maintains an office in Texas. Melvin Feller is currently pursuing another graduate degree as an MBA.

Effective Ways to Present Your Business message by Melvin Feller

“It was the “umms” & “errs” that I remembered, not their message.”
If you want to win that order, you need to wow your prospects and customers with a well- prepared and professionally delivered presentation. In today’s highly competitive markets, the difference in presentations between competitors can make the difference between success and failure.

When you stand up and give a presentation, it’s so easy to be unaware of all the little distractions that detract from your message. How many times have you heard a presentation with every other sentence joined with “umms” & “errs” or “OK” or that common one of teenagers today, “like”? Did you remember the message or was it the “um” rating?! Your audience won’t thank you if you do that and even worse you could lose the order.

Effective Ways to Present Your Business by Melvin Feller

So what can you do about it? Well, PRESENTING is a skill. And skills can be learned. You first need to PREPARE your presentation. Winging it in today’s business environment just won’t fly anymore.

After all, the eagle, the symbol of America, doesn’t wing it. It soars, finds its prey, hovers to make sure it can achieve, and then goes for the kill. It PREPARES. And so must you. With a well-prepared presentation, you won’t have to worry about forgetting what you’re going to say — one of the reasons people get so nervous, they think they’re going to dry up.

Effective Ways to Present Your Business by Melvin Feller

You obviously need to know your subject, but only pick the 10% that’s RELEVANT to your audience — resist the temptation to “impress” them with your knowledge by overwhelming them. They won’t be able to absorb it and will just tune out. You’ve lost them! When you’ve decided on which 10% to use, you need to STRUCTURE it. Start with your basic message and then expand it in a logical sequence. And when you start your presentation, tell your audience what you’re going to talk about — give them a “roadmap” of your subject — they will then be able to follow you.
DON’T fill your slides with a huge amount of information. Use just KEYWORDS and then talk around them — it will be much more natural. Otherwise you will lose your audience as they try and figure out what on earth the relevance of the information presented is to what you are saying. A bit like a movie when the voice is out of sync with the picture — the brain gets confused. If you have something complex to show, use a PICTURE or a simple diagram. There is much less likelihood of any confusion than if you only use words — after all the brain doesn’t “see” words. It interprets those words to form an image and unless the relationship between the words and the image were all made at the same time to the same audience there is a very high probability that each member of the audience will “see” a different picture — not what you are trying to achieve!

Effective Ways to Present Your Business by Melvin Feller

When you’ve prepared your presentation you think you’re ready, but the actual delivery can be the most daunting activity. You break out in a sweat, you start to shake, and the brain decides it’s going to sleep! Sound familiar? Well now you need to prepare yourself. You need to relax. Just stand with your hands loosely at your sides and gradually relax all your muscles in your body. Take a deep breath and then hold it before gradually expelling. Do this a few times. Fill your lungs, just like a singer or a wind instrument player because if you talk in a “conversational” voice your audience will very quickly become bored. You need to develop a “presentational” voice. You speak more slowly, deliberately, with more power (remember the back row — they would like to hear what you are saying too) and instead of all those non-words (the “umms” & “errs”) use a PAUSE. A pause is very powerful. It gives your audience time to absorb what you’ve just said and it gives you time to collect your thoughts. Have clearly in your mind your first 30 seconds of what you’re going to say and practice it over and over. And make sure it GRABS their attention.
You don’t get a second chance to make a first impression!

Melvin Feller MA Business Consultant, Business Owner, Melvin Feller ministries and MBA Graduate Student Candidate

Melvin Feller MA is in Texas and in Oklahoma. Melvin Feller founded Melvin Feller Business Group and Melvin Feller Ministries in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.