Melvin Feller Discusses Key Principals For Business Success

Melvin Feller Discusses Key Principals For Business Success

Melvin Feller Business Group in Burkburnett Ministries and Dallas Texas and Lawton Oklahoma. Our mission is to call and equip a generation of Christian entrepreneurs to do business as ministry. We provide workshops and resources that help companies discover how to do business God’s way and provide a positive outreach as the director. When the heart of a business is service rather than self it can be transformed into a fruitful business ministry earning a profit and being of service to the community and their customers. Melvin Feller is currently pursuing another graduate degree in business organizations.

Key Principals For Business Success by Melvin Feller

All of us can always use a few tips on how to become a better and more effective leader, especially if

we are business opportunity or franchise owners. In his new book, “Win,” best-selling author, leading pollster and communications expert, Dr. Frank Luntz focuses on the nine key principles that he believes leaders in business need to follow if they want to elevate their game from being “ordinary to extraordinary.”

“Winning,” Luntz says, “means charting a new course, setting the agenda and convincing everyone else to follow. It’s about transforming and completely revolutionizing products, processes and even people.”

To be extraordinary in business as well as in life, all of us would do well to follow these nine key principles, according to Luntz:

Key Principals For Business Success by Melvin Feller

People-centeredness―A gift that most successful business people have is that they can see where there is something missing in our human existence, a void that must and should be filled. They address this emptiness by identifying or creating a product or service that fills that space and makes life better for people.


Paradigm breaking―Luntz says, “Winners are not improvers; they are game-changers.” They never settle for what is conventional. They engage in purposeful reinvention, and they use skilled communication to lead people in a new direction. He further delineates between innovation, or the “language of the good,” and breakthrough, which he deems to be “the language of the great.”

Key Principals For Business Success by Melvin Feller

Prioritization―Asserting that this principle may be the “single most important component of successful communication,” Luntz says winners know how to gauge what must be done against what should be done. In addition, he reminds us that first impressions are everything and we need to make the words we speak first count the most.


Perfection―“If you’re not driven to perfection, you’ll never reach excellence,” Luntz says. Business people who do not strive for perfection in all that they do run the very real risk that their competition can and will leave them behind.


Partnership―Collaboration makes up for the fact that none of us is infinite in our wisdom or unlimited in our resources. Collaborating up when and where we need to ensures that the whole is greater than the sum of its parts.

Key Principals For Business Success by Melvin Feller

Passion―All winners are passionate about what they do. They communicate confidence in all aspects of their business and themselves. They focus on results and solutions to problems. In addition, they are always clear in their objectives and actions. Passion is not about volume of speech, pontificating in absolutes or demonstrating technical prowess. It is about intensity, focus and drive.


Persuasion―Winners tell you why you should accept their point of view. They do not preach, according to Luntz. “It’s not what you say but what people hear that matters,” he says, and the art of persuasion is “referencing that which people already believe and then using it as a springboard for the leap of faith you want them to take.”


Persistence―Winners know that “winning is defined by repeat performances and increasing achievements.” They “never give up, never accept defeat, and work as long and as hard as it takes to get the job done right.”


Principled action―Winning in business is wonderful, Luntz says, but it is not everything. The world is littered with people who may have attained professional and financial success, but who have lost everything else of value in their lives. In addition, that is not winning at all. Perspective and balance are the principles that guide true winners. After all, as Luntz asks, “What good is winning at work if you lose at life?” Indeed.

Melvin Feller Business Consultant, Business Owner, Burkburnett ministries and Graduate Student Candidate in Business Organization

Melvin Feller Business Consultants Ministries Group in Texas and Oklahoma. Melvin Feller founded Melvin Feller Business Consultants Group and Burkburnett Ministries in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.