Melvin Feller owns and is the founder/CEO of Melvin Feller Business group. He operates in Dallas Texas. A former sailor and proud supporter of our vets, Melvin now concentrates on business and his love of seeing people become successful in all areas of life. He is an avid Christian and knows all things are possible in Christ! He has been a domestic violence survivor in his marriage and divorce to Tina and more importantly a cancer survivor.
Melvin Feller Business Ministries Group Looks at You as an Undercover Real Estate Investor
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Melvin Feller Business Ministries Group Looks at You as an Undercover Real Estate Investor
Melvin
Feller Business Ministries Group in Burkburnett Ministries and Dallas
Texas and Lawton Oklahoma. Our mission is to call and equip a generation
of Christian entrepreneurs to do business as ministry. We provide
workshops and resources that help companies discover how to do business
God’s way and provide a positive outreach as the director. When the
heart of a business is service rather than self it can be transformed
into a fruitful business ministry earning a profit and being of service
to the community and their customers. Melvin Feller is currently pursuing another graduate degree in business organizations. Undercover Real Estate Investor by Melvin Feller
Is
there anyone in your town that does not know that you buy houses? If
so, you are not doing as well at marketing as you should be. I hear
investors saying all the time that they are not getting seller calls and
subsequently are not getting the leads they need to find deals. I say
step up the marketing and the sellers will call. Not only that but if
you are shouting to the world that you buy problem properties,
eventually you will be known for what you do and sellers will call you
strictly on your reputation.
THAT is cost effective marketing.
I
was in Home Depot a few weeks ago and passed a couple of people in an
aisle. As I walked by, I overheard one say, “That is the house man”. Now
I had never seen either of those people and have no idea who they are
but that experience lets me know that I must be doing my job at letting
the world know my business is buying houses. There are many ways to let
the world know what you do. Some ways are cheap and some are more
expensive. You are going to have to try many things and get a feel for
what produces for you best in your area. I have tried many kinds of
marketing techniques and have come back to a few that constantly produce
enough results for me to buy the 2 or 3 houses I want to buy every
single month. They are as follows: Undercover Real Estate Investor by Melvin FellerClassified Ads
The
classified ad in the largest paper in the area is by far the largest
producer of leads I have found. I know it is expensive and I know there
are times it does not generate calls but if you are, going to stay in
the biz just put it in there and leave it. Get used to it being part of
the cost of doing business. I pay about $300.00 a month for my 4-line ad
and that is the commercial rate. I run it 24/7, 365 days a year. Undercover Real Estate Investor by Melvin Feller
Over
the past 3 years, I have seen many “investor” ads come and go. Most
folks put them in for a couple of weeks and then pull them or try just
putting them in on the weekends. IT HAS NOT GOING TO WORK! Put it in the
paper and leave it. It will more than pay for itself, believe me. If
you are worried because there are several in there, do not be. They are
there because they are getting calls. Just be sure and actually answer
your phone.
When
a new ad pops up in my paper, I will always call. 9 times out of 10 I
get a message. This is a big turn off to someone who needs a solution
now. They want to talk to someone who can qualm their anxiety and tell
them everything is going to be all right. Your answering machine will
not do that. As for what to put in the ad, you will have to work on this
one. I have tried several and the one I have now has not changed for
over 2 years. I have not changed it because I get calls. My ad is: Undercover Real Estate Investor by Melvin FellerCASH FOR HOUSES In 48 Hours! Any area, price or condition Call xxx-xxx-xxxx
Now
I have had other investors jockey for position and change their ad copy
to be ahead of mine in the column but it has not made any difference.
Do not worry about those things, just get the ad out there and leave it.
It may take a few weeks to get going but sellers will call! Once you
have your classified ad running than start working on your other ideas.
If you only implement one idea a week, within a couple of months you
will have a tremendously powerful real estate buying machine. Undercover Real Estate Investor by Melvin FellerAds in the “Freebie” Papers
Look
at the area that this agent recommendedI also run ads in the freebie
papers here. These are the “Thrifty Nickel”, or the “Green Sheet” or
whatever they are called in your area. I run both a column ad and a
display in this paper and spend about $150.00 a month for these. They
pull in seller leads fairly well and have always justified the costs.
Remember that these people are usually open to negotiating on your rates
and you can probably get a better rate if you commit to a longer
contract. Undercover Real Estate Investor by Melvin FellerBandit Signs
Bandit
signs are great. They are some of the best lead generating tools
around. I have yet to put out a bunch and not be bombarded with calls
right after. I just don’t put them out that often. I might put out 5 or
so a month and the ones that stay continue to pull in calls. At an
average cost of less than $2.00 apiece, they are one of the best values
around. Check the internet for sign companies for cheaper prices. I use
18 x 24 signs and place them at high traffic intersections around town. I
also place one in the front yard immediately upon buying any house. Undercover Real Estate Investor by Melvin Feller
I
have bought several homes in the same neighborhoods because of this.
You can use either contractor stakes or the wire stakes with your signs.
I like the contractor stakes because they do not bend like the wire
ones, in addition, they are cheaper. Just nail the sign to it with the
roofing nails with the orange or green plastic tops or you can use
screws. There are many variations on what your wording on the sign can
say. Keep in mind that traffic will be moving so you want to keep your
message short and sweet so it can be read. My signs say:
I BUY HOUSES Cash in 48 Hours! Any area, price, condition xxx-xxx-xxx Undercover Real Estate Investor by Melvin Feller
Notice
that it is the same as my newspaper ad? I like to brand my advertising
because I think that helps with recognition. My signs are white with
dark blue letters. Some folks swear by black on yellow or black on
orange. Again, I say it’s not what or how you say it but the fact that
you DO say it that counts. When dealing with bandit signs, be sure that
your local code enforcement laws are tolerant of them. Flyers Undercover Real Estate Investor by Melvin Feller
Flyers
are another inexpensive way to get the word out that you buy houses.
Just create a flyer telling people what you do and how to get in contact
with you. Make copies for $.05 cents apiece and you have some
inexpensive advertising. It really is that simple. Then place these
flyers on every bulletin board in your town. I also place some of them
in those plastic sheet protectors so the rain will not destroy them and
put them up on telephone poles around neighborhoods I like to buy in.
While not as large as the bandit signs, on poles actually IN the
neighborhood they still attract calls. I carry a file with me in my
truck and place them up whenever I stop at a grocery store or Wal-Mart.
Some other places to put them are:
Laundromats
Taped to the inside of Pay phones
On the counter of any business that will allow you
Bulletin boards at Wal-Mart or K-Mart
Grocery store bulletin boards
Fax to Mortgage Brokers
Fax to Real Estate Agents
Take them Door to Door in target neighborhoods
Employment Center Bulletin board
County Courthouse Bulletin board
These
are just a few examples. Any place that will allow you to put one is a
good place. You can never let too many people know that you buy houses!
Promotional Items
These
are some of my favorites and most fun. While they are not the top
producers of leads or the least expensive, they will sure set you apart
from the average investor. Undercover Real Estate Investor by Melvin FellerPen Knives — These
tiny Swiss army knives are the coolest. They are actually key chains
engraved with your message, mine being: WE BUY HOUSES- All cash or take
over payments within 48 hours! Xxx-xxx-xxx I guarantee if you give one
of these to someone, they will keep it and if they think of selling,
they will think of you. They are about $1.50 apiece.
Key Chains — I
give these to all my buyers with the keys to their new house on them
and leave them all over the place. They come in the shape of a house or
#1 or whatever style you like and have your message on them. You can
guess what mine says. Cost — about $. 25 cents apiece. Undercover Real Estate Investor by Melvin FellerPens — I
use these all the time. Whenever I sign a sales receipt or anything, I
leave my pen. I cannot tell you how many calls I have gotten off these
things and since I always need one, I always have one to give away. My
attorney even has a supply on his closing table. Mine are the “click”
type and have my message repeating around the barrel. I have two types
printed. One for sellers says “We Buy Houses!” and one for buyers says
“Everyone Qualifies”. Cost — about $.21 cents apiece.
Coin Holders — These
you hardly find any more so everyone is surprised when I have them. I
leave these things everywhere. Mine are bright yellow with blue letters
and my message. Cost — about $.30 cents apiece.
I
leave all of these promotional items everywhere, on the top of gas
pumps, on end-cap displays in grocery stores and in department stores. I
look at it this way, if I give away 100 pens, 50 knives and 50 coin
holders a month, that is only a little over $100 bucks a month. That is
still cheap advertising. Undercover Real Estate Investor by Melvin Feller Business Cards
I
order business cards by the 1000’s and you should as well. They are
cheap, mine are about $50.00 for 2000, and I pass them out everywhere. I
leave my cards everywhere, in pay phones, on restaurant tables, my kids
even have their own supply to pass out. Try to get a box a week out.
The card does not have to be fancy, in fact the simpler the better. My
card is bright yellow with blue letters and says:
WE BUY HOUSES
Foreclosure? Need Repairs? Bad Tenants? Divorce?
CASH IN 48 HOURS!
OFFERS MADE ON ALL CALLS!
XXX-XXX-XXXX
Car Magnetics
Magnetics
are one of those things where you spend once and get use for a long
time. Mine cost about $75.00 and are yellow with blue letters. They say: Undercover Real Estate Investor by Melvin FellerWE BUY HOUSES!
FA$T CA$H
XXX-XXX-XXXX
I
have gotten several deals from these signs. Remember to order a smaller
set for the back of your car/truck. People have more of a chance to
read the message when they are riding behind you. Undercover Real Estate Investor by Melvin FellerClothing
I
like golf shirts and oxford dress shirts with my logo on them. There is
plenty of advertising, houses, that will help you design a logo if you
do not have one or use the one you already have. There is no charge for
set up and all items ordered include your embroidered logo free. They
also have cool baseball caps and other stuff there as well. They have
specials for new customers at great prices.
I
pass my hats out to everyone I know who wears one and have given away
many shirts as well. They really look nice and present a nice image for
your business. Undercover Real Estate Investor by Melvin Feller Other Advertising Tools
There
are many other forms of advertising, some I have tried in the past such
as billboards, door hangers, yellow pages, television and radio
advertising. I even have a traveling billboard, an old SUV painted
bright yellow with blue WE BUY HOUSES! In addition, my phone number that
I drive around and park overnight at different places. It gets the
calls! Get the marketing going and let the world know whom to call when
they have a house to sell. If that phone is not ringing, you are not
making money! Melvin
Feller Business Consultant, Business Owner, Burkburnett man grace
ministries and Graduate Student Candidate in Business OrganizationMelvin Feller Business Ministries Group in Texas and Oklahoma.
Melvin Feller founded Melvin Feller Business Consultants Group and
Burkburnett former grace Ministries director in the 1970s to help
individuals and organizations achieve their specific Victory. Victory as
defined by the individual or organization are achieving strategic
objectives, exceeding goals, getting results or desired outcomes and a
positive outreach with grace and as a ministries. He has extensive
experience assisting businesses achieve top and bottom line results. He
has broad practical experience creating WINNERS in many organizations
and industries. He has hands-on experience in executive leadership,
operations, logistics, sales, program management, organizational
development, training, and customer service. He was a Burkburnett man.
He has coached teams to achieve results in strategic planning, business
development, organizational design, sales, and customer response and
business process improvement. He has prepared and presented many
workshops nationally and internationally.
Melvin Feller Business Group Discusses Work Life Limitations from a Texas Business Owner Melvin Feller Business Group in Burkburnett Ministries and Dallas Texas and Lawton Oklahoma. Our mission is to call and equip a generation of Christian entrepreneurs to do business as ministry. We provide workshops and resources that help companies discover how to do business God’s way and provide a positive outreach as the director. When the heart of a business is service rather than self it can be transformed into a fruitful business ministry earning a profit and being of service to the community and their customers. Melvin Feller is currently pursuing another graduate degree in business organizations. Work Life Limitations by Melvin Feller Setting healthy boundaries is essential for a healthy work life balance. That sounds true, but what does it mean? What do healthy limitations look like, and how can you know where and how to set them? I notice a tendency ...
What is Christian Life and Business Coaching with Melvin Feller Melvin Feller Is a Certified Christian Business Consultant in Texas and Oklahoma. He has a passion to equip a generation of Christian entrepreneurs to do business as business ministry. Melvin Feller Is a Certified Christian Business Consultant in Texas and Oklahoma Melvin Feller Is a Certified Christian Business Consultant and his coaching is expressly designed to help individuals discover God’s calling on their lives, overcome life’s challenges and to develop to their fullest potential. We blend practical coaching and counseling tools with a sound Biblical Worldview. Melvin Feller through Melvin Feller Business Consultants Group Business Ministries is committed to practical Life Coaching, mentoring and counseling processes and resources that will equip individuals while fostering healthy and positive change. Whether you are a Christian or not, Melvin Feller’s Christian Life Coachin...
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