About and Why Use Business Consultants in Your Business by Melvin Feller
About and Why Use Business Consultants in Your Business by Melvin Feller
Melvin Feller Business Consultants in Texas and Oklahoma.
Our mission is to call and equip a generation of Christian
entrepreneurs to do business as ministry. We provide workshops and
resources that help companies discover how to do business God’s way.
When the heart of a business is service rather than self it can be
transformed into a fruitful business ministry earning a profit and being
of service to the community and their customers. Melvin Feller is currently pursuing another graduate degree in business organizations.
Sustainable Performance
At
Melvin Feller Business Consultants LLC we care about empowering
business owners, sustainable development and making a difference.
Sometimes we are a coach and trainer helping a business get better and
sometimes we are a matchmaker finding the right partner, investor or
distributor. We help companies grow improve and master change.
For
our clients we are NOW able to utilizes a global network of
consultants, subject matter experts and service partners in the US,
Europe, India and Africa. Sharing knowledge and expertise, accessing
markets and building the right partnerships is essential for turning
challenges into opportunities. We provide management consulting,
business development, market research, and professional training.
Our
dedicated team helps you develop your business plan and strategy,
understand your customers, define your brand, create powerful marketing
solutions and improve your processes.
BUSINESS PLANNING
Do
you need a business or marketing plan, do you want to convince an
investor with a proposal? Then the Melvin Feller Business Consultants
team can help you! We help you define your business strategy and prepare
the necessary documentation.
SALES
We
help you improve sales through business analysis, sales training, lead
identification of building partnerships with distributors and partners.
BUSINESS COACHING
The
business coaching and sessions are customized to meet YOUR needs. The
goal of each session is to help you achieve your goals, to improve your
business and to make you more successful! We want to find out together
where you and your business are right now, where you could be and what
can be done to set you on a path to success!
GROW METHODOLOGY
GOALS-REALITY-OPTIONS-WAY
FORWARD
GOALS
What do you want to achieve? What is important to you right now?
Describe your perfect world
What do you want to achieve because of this session?
REALITY
Where are you now in relation to your goal?
On a scale of 1 -10 where are you?
What has contributed to your success so far?
OPTIONS
What are your options?
What could you do differently?
Give me 5 options
If anything was possible what would you do?
WAY FORWARD
Which options work best for you?
What one small step are you going to take now?
What actions will you take?
When are you going to start?
Who will help you?
“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
― Mahatma Gandhi
Principles & Values
Professionalism & Attitude:
Our staff is professional, friendly and respectful at all times. We
share our knowledge, contacts and expertise to the benefit of the client
and the team. Cooperative teamwork, integrity and reliability are
essential parts of our corporate culture.
Sustainability: We
achieve results that last. To create truly sustainable performance the
improvements need to be measurable, well communicated and embedded in
the overall corporate strategy. Our goal is to optimize the triple
bottom line of economic, social and environmental performance.
Therefore, we look at the total life cycle of the product and want to
minimize the impact on the environment.
Customization: Our
consulting approach is very collaborative and focuses on customized
solutions for the client. Our tools and recommendations need to fit with
the client’s organizational structure, business model and corporate
culture.
Mutual Learning: We
consider ourselves a learning organization. We constantly improve our
organizational structure and our policies. We invest in our team and
continuously want to improve how we do business. Our clients learn from
us and we learn from our clients.
Why Consulting?
Small Companies
Many
people start a business based on a particular talent or set of skills
that they can offer to others. Although these people may be very
knowledgeable about their craft, more often than not, they do not have
the same skillset on business. It is common to see the small business
owner’s lack the knowledge of optimal business models, best practices to
grow the business, important formulas and ratios to determine the
actual health of the company, nor the ability to anticipate the
challenges that lie ahead.
Although
these business owners will make sure that they have an attorney to look
over a contract and an accountant to make sure they are filing their
taxes right, rarely do they hire a consultant to help them run their
business effectively and profitably. That is why you hear the statistics
that 95% of startups not last 10 years. To the business owner’s
defense, the cost of hiring consultants is usually too high for the
business owner to afford. This forces them to try to figure it out on
their own and eventually fail. Melvin Feller Business Consultants is
changing that. We believe that proper guidance is vital to every
organization, in most cases more than that of the attorney or
accountant. Not saying these professionals are not important, but if
your business fails, there is no need for the accountant or the
attorney.
Melvin
Feller Business Consultants is providing strategy, marketing, and
business consulting services at very affordable rates for all businesses
and business sizes. You can receive the best business strategies
through any one of our consulting, coaching, and training services that
meet your needs. Melvin Feller Business Consultants delivers these
high-profit strategies through multiple channels, from in-person to
virtual, giving everyone the ability to benefit.
Mid-Size and Large Companies
Larger
companies realize the necessity of hiring consultants on a regular
basis. In fact, most likely that is how they have gotten to the stage
they have. These companies usually have a much different set of
problems. They have hired employees that have degrees in business and
others who have experience. They understand the fundamentals of business
and the importance of growth.
Unfortunately, most medium and large size
companies are so big and bloated that their departments do not function
as one lean machine. The left hand often does not speak to the right
hand. There are so many managers and VP’s that the structure often gets
in the way of the company’s success because there are so many layers
that the upper management often has no idea what’s happening on the
front lines with the actual customers. The politics alone in the
corporate world cost the companies millions. Sometimes each department
is fighting another for funding never mind trying to work as one
cohesive unit.
Although
mid-size companies do not have it as bad, they are dealing with their
own set of problems. It is a combination of both. They have some of the
problems that the larger companies have but they do not have the capital
and cash flow resources like the large companies. The larger companies
also have systems, policies, and procedures in place where the midsize
company is trying to figure all that out.
Melvin
Feller Business Consultants helps mid to large companies focus on the
areas that will have the biggest impact on the bottom line. Our
processes will show your company areas that money is being spent that
are not producing results and how to use these funds in higher affecting
areas to get a much higher return on your investment.
Why Consultants will Have you Focus on a Niche
When
we talk about a niche, this is one of those lessons that you already
“know” but probably are not following, or at least to the extent you
can. I love speaking deeper on topics people are already familiar with
because we save time by me not having to prove the concept. I will prove
it anyway just to build more leverage on you to follow through.
When
slow or no growth companies ask me for help, my first task is to
identify all the anchors, bottlenecks, and/or dead ends that are
currently preventing growth from happening.
Anchors:
Something that is holding you back or weighing you down. This can be
anything- a limiting belief, bad employees, a terrible product, or even
an entire department that is working against your growth. Getting rid of
an anchor is addition by subtraction.
Bottlenecks:
This is when you have a process or a path to growth but it is limited
in some way. What you need to do here is open things up. Picture
reducing traffic by opening more lanes. You want to increase the
capacity, increase the bandwidth, and allow things to flow more freely
(people, information, communication, etc.).
Dead Ends:
Exactly what they sound like, this is when the current path you have
will not take you to the desired destination. A road or new pathway must
be built in order to get you to where you need to be. In the task of
identifying these growth killers, the very first place I look is to see
if the company chose a niche to operate in or not. Like clockwork, the
companies that are slow to grow are usually the ones that never chose a
niche to dominate, and the reason for this comes out of a fear that they
may alienate other business that falls outside that market.
In
turn, they try to be all things to all people, eventually becoming
nothing to anyone. The easiest way to prove the importance to you is to
ask whom you would choose if you needed heart surgery. Would you go to
your general practitioner or a heart surgeon? Let us try something less
dramatic. Say there is a dispute over your product name and now there is
a possible trademark infringement litigation. In addition, as luck
would have it, at the same time, you are in the process of going through
a divorce and you need to hire an attorney. Would you go to the same
person? Probably not. Chances are you would look for the best
intellectual property attorney you can find (best can be defined as best
for you), and the divorce attorney that best meets your needs as well.
In fact, if someone told you that, they had a lot of experience in both
matters; it would most likely make you question their competence in both
areas.
One Niche at a Time
The
proactive approach is to choose a niche and go down the line piercing
through that market. The top 1% in all categories go deep, rookies go
wide. The big fear everyone has is that they will miss opportunities
that fall outside their market so I am often asked, “what if this
additional business outside my niche finds me, while I’m hunting for the
business that falls in my niche?” I will double down and caution you
that anything outside your expertise requires you to learn which
requires more of your time and that time is expensive. Getting involved
in markets that are outside your wheelhouse will require you to move
much slower and this extra time will cost you
more revenue in comparison to sticking to your niche. Obviously, in
some cases it may be irresponsible for you to turn away business so in
those cases do what you must. However, throughout the process, think
about what it will cost you in time to actually get the business and
deliver the best possible product/service flawlessly. Anything less will
cost you.
The
good news is that once you have dominated your market there are many
different markets to expand into. You can go one-by-one, dominating each
space until you have officially conquered the world. However, until you
have dominated one market, it would not make sense to waste the effort
just being a drop in another bucket. You can now see how each effort can
compound the effects if you build on and use all of the previous
efforts before you. Each case study, testimonial, reference, or industry
award can be used to further dominate more of that specific market.
Social proof mounts until everyone as the leader in that space
recognizes you. In a world full of generalists, you will be a
specialist. In addition, just like outdated methods of mass marketing,
your competitors will still be using the antiquated approach of mass
appeal, never appealing to anyone.
Get Help Narrowing Your Focus
If
you’re having trouble deciding which path to go down, ask a friend,
mentor, or advisor to follow an exercise that will help you find the
answer. They should ask you questions like:
What is your first instinct?
Where are your biggest clients?
What industry do you have the most experience in?
What market needs your services the most?
What type of companies would you have the most impact on?
Why… why… why…
Therefore,
a good Consultant wants to make the world a better place by
dramatically raising the bar to which businesses compete. A focus of
ours is how businesses serve their customers.
By
raising the standards to the level a customer is served, we can create a
world where a business will only survive when they go beyond for their
clients. We do have a large task because, in today’s environment, many
companies are more concerned about their profits than focusing on their
customer’s needs.
Melvin Feller Business Consultants in Texas and Oklahoma.
Melvin Feller founded Melvin Feller Business Consultants in the 1970s
to help individuals and organizations achieve their specific Victory.
Victory as defined by the individual or organization are achieving
strategic objectives, exceeding goals, getting results or desired
outcomes. He has extensive experience assisting businesses achieve top
and bottom line results. He has broad practical experience creating
WINNERS in many organizations and industries. He has hands-on experience
in executive leadership, operations, logistics, sales, program
management, organizational development, training, and customer service.
He has coached teams to achieve results in strategic planning, business
development, organizational design, sales, and customer response and
business process improvement. He has prepared and presented many
workshops nationally and internationally.
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